PLASSON is a global leader in the development, manufacturing and marketing of high-quality technical plastic products: Flow Solutions (fittings & valves), livestock equipment, products for the bathroom and kitchen, and in other activities. The Company maintains a tradition of over 50 years of excellence and innovation.

Goal

1. Identify and reach out to potential distributors for PLASSON green house irrigation fittings

2. Gain better understanding of local irrigation market practices

Results

Traction #1

We established contact with ~20 potential irrigation distributor leads within a short period of time and narrowed the search to 5 leads showing most potential.

Traction #2

During the distributor search and interview process we have established that the Taiwanese greenhouse irrigation market is dominated by PVC piping rather than PE or HDP.

This insight allowed Plasson to make an informed decision about the applicability of the greenhouse market to the type of fittings it produces.

“We sought out Anemone Ventures assistance to locate potential distributors for our product. They quickly provided us with a list of leads, which we narrowed down further. Anemone Ventures then facilitated meetings and information exchange with these leads to help us select the best fit. Through this process, we gained valuable insights into the Taiwan market, enabling us to make informed decisions about our local strategy.”

-Sagi Shlomi, Regional Marketing Manager, Flow Solutions Division, PLASSON-

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